Toll Brothers: lying doesn't win customers

I just received an email from Toll this morning advertising their Magic Moment campaign - buy a house by the 7th and get a special low rate. Never mind that today is the 5th. I'm thinking that 2 days isn't enough time to deliberate and select a region & home to move your family in to - this is a half-million-dollar purchase, not an impulse item.

They go one to quote an $18,000 tax credit in bold red letters. Never mind that the California state rebate plan is out of funds, and the federal plan will expire faster than Toll can build you a house and close escrow.

The California state program is disappointing - the credit is supposed to last a full year (until Mar 2010), but in under 2 months of availability, they've received applications covering 75% of the available budget.